Free Comic Book Day is observed in the USA on every first Saturday of May. This annual promotional event, initiated by comic book sellers and coordinated by Diamond Comic Distributors, aims to attract new readers to comic book stores and celebrate the joys of reading comic books. The day was first celebrated in 2002 and has often coincided with the release of major films, starting with Spider-Man. The event has three main goals: to introduce new readers to comic books, to reconnect with former readers, and to express gratitude to current customers. Publishers produce special editions of comic books across various genres, including superheroes, traditional comics, manga, and independent works, to appeal to a broad audience.