Northumberland Day is observed in Northumberland, England, every last Sunday of May. This celebration was created to honor the rich history and culture of the county, which has roots tracing back to the early medieval Anglo-Saxon kingdom of Northumbria. The day features various festive events, including flag raising ceremonies, parades, fairs, concerts, and special activities at local schools, aimed at bringing the community together and attracting tourists. Northumberland Day was initiated by Langley Castle Hotel and Catapult PR in 2015, with the first event held in 2017. Notably, it has its own mascot, a teddy bear named Northumbear. Even during the COVID-19 pandemic, the celebration continued virtually, showcasing its resilience and community spirit.