Qixi Festival, also known as Chinese Valentine's Day, is celebrated in China on the 7th day of the 7th lunar month, which falls on August 19 in 2026. The festival is rooted in the romantic legend of Zhinü, the weaver girl, and Niulang, the cowherd, who are allowed to reunite only once a year across the Milky Way. During this time, lovers exchange gifts, enjoy romantic dinners, and engage in traditional customs such as stargazing to honor the celestial couple. The festival inspires a surge in romantic gift-giving, with luxury brands like Chow Tai Fook and Tiffany & Co. offering special jewelry collections, while e-commerce platforms like Alibaba and JD.com provide extensive sales on various products. Additionally, restaurants and hotels often feature romantic dining experiences and getaway packages to celebrate the occasion.