What is Setsubun?
Setsubun, traditionally celebrated on February 3rd in Japan, marks the day before the beginning of spring according to the Japanese lunar calendar. This festival is rich in cultural significance and is characterized by rituals intended to cleanse away evil spirits and welcome good fortune for the coming year. The most famous custom associated with Setsubun is “mamemaki,” the throwing of roasted soybeans either outside the home or at a family member wearing an Oni (demon) mask, while shouting “Oni wa soto! Fuku wa uchi!” meaning “Demons out, luck in!”
History and Origin
The origins of Setsubun can be traced back to an ancient Chinese custom that was adopted in Japan around the 8th century. Initially, it was part of the New Year’s ceremonies, intended to purify the home and bring good health and fortune by driving away evil spirits. Over the centuries, Setsubun evolved into a standalone festival with various practices across regions, including the eating of Eho-maki, a special sushi roll eaten in silence while facing the lucky direction of the year.
Who Celebrates Setsubun?
- Families: Participate in mamemaki to bring good fortune to their homes and loved ones.
- Temples and Shrines: Host ceremonies and events where people can participate in mamemaki and pray for good luck and health.
- Schools: Often hold Setsubun events teaching children about the cultural significance and traditions.
- Culinary Establishments: Many restaurants and stores sell Eho-maki and other special dishes associated with the festival.
Slogans and Themes
Setsubun is celebrated with themes of purification, renewal, and the welcoming of spring. Slogans such as “Sweep Out the Old, Welcome the New” and “Beans for a Better Year” capture the essence of the festival, encouraging participation in the rituals and celebrations that symbolize the casting out of misfortune and the ushering in of happiness and prosperity.
Colors, Symbols, and Patterns
- Colors:
- Red and blue, often associated with the Oni (demons) masks worn during mamemaki.
- Green, representing the freshness of spring and new beginnings.
- Symbols:
- Oni masks, symbolizing the evil spirits to be driven away.
- Roasted soybeans, representing purity and the seeds of good fortune.
- Eho-maki, the special sushi roll eaten for luck.
- Patterns:
- Images of soybeans and Oni masks are common in decorations and promotional materials.
- Floral designs that signify the coming of spring.
Most Used Hashtags
- #Setsubun
- #Mamemaki
- #EhoMaki
- #JapaneseCulture
How to Celebrate
- Participate in Mamemaki: Engage in the bean-throwing ceremony at home or attend a public event at a local temple or shrine.
- Eat Eho-maki: Enjoy this special sushi roll while facing the year’s auspicious direction, following the tradition of eating it in silence for good luck.
- Decorate with Oni Masks: Create or purchase Oni masks to use in mamemaki or as decoration to symbolize the expulsion of negativity.
- Learn and Share: Use the opportunity to educate yourself and others about the cultural significance of Setsubun and its traditions through social media or community gatherings.
Setsubun offers a unique blend of cultural rituals, fun activities, and the meaningful pursuit of good fortune and health. It’s a vibrant celebration that marks the changing of seasons and brings communities together in the spirit of renewal and joy.