National Hand Roll Day is celebrated every July 6 worldwide to promote the hand roll, a lesser-known type of sushi. This holiday was initiated by the Sushi Nozawa Group, founded by Chef Kazunori Nozawa, who introduced the hand roll to the United States. The hand roll, or temaki, consists of a cone-shaped nori filled with rice and various ingredients like sashimi-grade fish, seafood, vegetables, and sometimes fruit. Observers typically enjoy hand rolls at sushi restaurants or make them at home, often hosting DIY temaki parties with friends. Since hand rolls are best eaten immediately after preparation to maintain their crispness, participants prepare all ingredients in advance for assembly. The celebration has been recognized annually since 2019, encouraging enthusiasts to share their experiences on social media using the hashtag #NationalHandRollDay.