Grandparents' Day is observed in Taiwan every last Sunday of August, with the aim of strengthening family bonds and honoring the important role that grandparents play in the lives of their grandchildren. Initiated by the Taiwanese government in 2010, this holiday encourages children to spend quality time with their grandparents, especially as school begins in September. Various activities are organized to facilitate this connection, including special vouchers for shopping or traveling, discounts at supermarkets and department stores, and offers on hotel and travel packages. Additionally, free concerts and festivals are held by local governments, while young activists also contribute by organizing events to highlight the significance of the day.