Customer Experience Day is observed annually on May 15 to honor individuals and businesses dedicated to delivering exceptional customer experiences. Launched by Nextiva, this day highlights the importance of customer experience (CX) as a strategic element in modern business, emphasizing that companies now compete based on the quality of experiences rather than just products or prices. The celebration recognizes the contributions of frontline workers and business leaders who prioritize empathy and creativity in their interactions. Participants are encouraged to share stories, acknowledge colleagues, and engage in discussions using the hashtag #CustomerExperienceDay. While founded in the U.S., this holiday is intended to be celebrated globally, reflecting a universal commitment to improving customer interactions across all industries.