Wine Tourism Day, celebrated worldwide on every second Saturday of November, focuses on promoting the wine tourism industry, also known as enotourism. This holiday originated as European Wine Tourism Day in 2009, established by the European Network of Wine Cities (RECEVIN) to support regions economically reliant on wine-making. Over the years, the celebration expanded to include wine cities from non-European countries. On this day, vineyards, wineries, wine bars, and wine stores organize various events such as winery tours, vineyard walks, and wine tastings. Participants can also engage in wine-related activities like attending wine and food pairing classes or visiting local wine bars. The day highlights the economic significance of wine tourism, which generates over 50 billion euros globally.