National Strawberry Rhubarb Wine Day is observed worldwide every third Saturday of July, celebrating the unique fruit wine that combines the sweetness of strawberries with the tartness of rhubarb. This unofficial holiday was established by Maple River Winery in North Dakota after they won an award for their strawberry rhubarb wine in 2013, recognizing the need for this delightful beverage to gain recognition. The day encourages wine enthusiasts to buy and share bottles of strawberry rhubarb wine, which can be enjoyed in a variety of pairings beyond desserts, including dishes like roast chicken and smoked salmon. The holiday has garnered support from various small local wineries, contributing to the craft fruit winery trend. Celebrations may include hosting wine tasting parties or visiting local wineries to explore different varieties of this refreshing drink.