White Sunday is celebrated in Samoa, Tokelau, and American Samoa on the second Sunday in October. The holiday is believed to have origins that may include a Christian adaptation of indigenous festivals or a commemoration of Samoans who perished during the influenza epidemic of 1919. It serves as a day to acknowledge and celebrate childhood, akin to Children's Day, with special church services and cultural events, including dance performances. On this day, women and children typically wear all-white clothing, often trimmed with red and blue, reflecting the colors of the Samoan flag, while many men don white shirts. Children receive gifts and enjoy privileges usually reserved for adults, fostering a sense of community and family bonding as they spend time with siblings and cousins. The Monday following White Sunday is an official public holiday in Tokelau and Samoa.